Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains every

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion indust

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influen

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward