Romancing the Brand

Romancing the Brand
Author :
Publisher : John Wiley & Sons
Total Pages : 272
Release :
ISBN-10 : 9781118611289
ISBN-13 : 1118611284
Rating : 4/5 (284 Downloads)

Book Synopsis Romancing the Brand by : Tim Halloran

Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.


Romancing the Brand Related Books

Romancing the Brand
Language: en
Pages: 272
Authors: Tim Halloran
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

GET EBOOK

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum
The Organization of the Pyramid Texts
Language: en
Pages: 755
Authors: Harold M. Hays
Categories: Social Science
Type: BOOK - Published: 2012-06-01 - Publisher: BRILL

GET EBOOK

The oldest substantial body of religious texts from ancient Egypt consists of the Pyramid Texts. These are hieroglyphic religious texts inscribed upon the inter
Warlock
Language: en
Pages: 756
Authors: Wilbur Smith
Categories: Fiction
Type: BOOK - Published: 2001-05-22 - Publisher: Macmillan

GET EBOOK

Wilbur Smith, one of the world's most acclaimed adventure writers, returns to the world of ancient Egypt withWarlock, the stunning sequel to the New York Times
Hellbound
Language: en
Pages: 189
Authors: Tina Glasneck
Categories: Fiction
Type: BOOK - Published: 2018-06-12 - Publisher: Vie La Publishing House, LLC

GET EBOOK

Both Thor and Loki want me to kneel. Two of the most powerful beings in the cosmos want me. But who can I trust? Sif is reeling from the latest battle. It's bee
Callahan the Falcon
Language: en
Pages: 311
Authors: Chris Curtin
Categories: Fiction
Type: BOOK - Published: 2013-04-03 - Publisher: Trafford Publishing

GET EBOOK

If you enjoy having your sensibilities tested, please join Callahan and me, the narrator, as we deliver the story of his origin. This story is an artfully unusu