Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes

Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary fiel

Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these syst

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives

Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mo