If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent

"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread o

Written in plain, jargon-free language, this book provides vital information to help producers export more effectively. Keeping the perspective and situation of

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward inte