Exploring Omnichannel Retailing

Exploring Omnichannel Retailing
Author :
Publisher : Springer
Total Pages : 292
Release :
ISBN-10 : 9783319982731
ISBN-13 : 3319982737
Rating : 4/5 (737 Downloads)

Book Synopsis Exploring Omnichannel Retailing by : Wojciech Piotrowicz

Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.


Exploring Omnichannel Retailing Related Books

Exploring Omnichannel Retailing
Language: en
Pages: 292
Authors: Wojciech Piotrowicz
Categories: Business & Economics
Type: BOOK - Published: 2018-12-05 - Publisher: Springer

GET EBOOK

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, a
Operations in an Omnichannel World
Language: en
Pages: 353
Authors: Santiago Gallino
Categories: Business & Economics
Type: BOOK - Published: 2019-10-15 - Publisher: Springer Nature

GET EBOOK

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales trans
Managing Customer Experiences in an Omnichannel World
Language: en
Pages: 382
Authors: Taşkın Dirsehan
Categories: Business & Economics
Type: BOOK - Published: 2020-11-26 - Publisher: Emerald Group Publishing

GET EBOOK

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enabl
Multichannel Retailing
Language: en
Pages: 92
Authors: Huan Liu
Categories:
Type: BOOK - Published: 2018-12-19 - Publisher: Foundations and Trends (R) in Marketing

GET EBOOK

Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically.
Omni-Channel Retail and the Supply Chain
Language: en
Pages: 173
Authors: Paul Myerson
Categories: Business & Economics
Type: BOOK - Published: 2020-11-25 - Publisher: CRC Press

GET EBOOK

Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase no