Improving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product deve

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavior

This book constitutes the refereed proceedings of the 9th International Conference on Software Business, ICSOB 2018, held in Tallinn, Estonia, in June 2018. Thi

This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing