Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epi

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur wit

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot exp