Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "po

This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must ha

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and est

Whilst there has been much recent scholarly work on retailing during the early modern period, less is known about how people at the time perceived retailing, bo