An annual publication that profiles important marketing campaigns of the 20th century.

"Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi

These approximately 450 articles explore all topics relevant to American political campaigns, elections and electoral behaviour including some cross-cultural co

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries id