Download or read book Emarketing Excellence written by Dave Chaffey and published by Routledge. This book was released on 2013-03-05 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and up-to-date customer-centric e-marketing plans