Revised edition of the authors' E-commerce 2016.

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinem

Understanding the Vast and Expanding Field of E-commerce Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the ex

Featuring foreword from Maciej Szpunar, First Advocate General at the Court of Justice of the European Union and Professor at the University of Silesia in Katow

The 21st century has brought about new trends in entrepreneurship and development. In this insightful volume, a cast of expert contributors explore how these ne