Introduction to Mass Communication

Introduction to Mass Communication
Author :
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Total Pages : 0
Release :
ISBN-10 : 0072917377
ISBN-13 : 9780072917376
Rating : 4/5 (376 Downloads)

Book Synopsis Introduction to Mass Communication by : Stanley J. Baran

Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.


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