In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going int

La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of e

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage o