Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it

"By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maint

This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.

This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the