Diffusion of Innovations, 5th Edition

Diffusion of Innovations, 5th Edition
Author :
Publisher : Simon and Schuster
Total Pages : 577
Release :
ISBN-10 : 9780743258234
ISBN-13 : 0743258231
Rating : 4/5 (231 Downloads)

Book Synopsis Diffusion of Innovations, 5th Edition by : Everett M. Rogers

Download or read book Diffusion of Innovations, 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.


Diffusion of Innovations, 5th Edition Related Books

Diffusion of Innovations, 5th Edition
Language: en
Pages: 577
Authors: Everett M. Rogers
Categories: Business & Economics
Type: BOOK - Published: 2003-08-16 - Publisher: Simon and Schuster

GET EBOOK

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair o
Diffusion of Innovations
Language: en
Pages: 0
Authors: Everett M. Rogers
Categories:
Type: BOOK - Published: 2012 - Publisher:

GET EBOOK

Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through ce
Diffusion of Innovations, 4th Edition
Language: en
Pages: 550
Authors: Everett M. Rogers
Categories: Business & Economics
Type: BOOK - Published: 2010-07-06 - Publisher: Simon and Schuster

GET EBOOK

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innov
Diffusion of Innovations in Health Service Organisations
Language: en
Pages: 328
Authors: Sir Trisha Greenhalgh
Categories: Medical
Type: BOOK - Published: 2008-04-15 - Publisher: John Wiley & Sons

GET EBOOK

This is a systematic review on how innovations in health service practice and organisation can be disseminated and implemented. This is an academic text, origin
Dissemination of Innovation
Language: en
Pages: 186
Authors: Jean Rudduck
Categories: Education, Humanistic
Type: BOOK - Published: 2011 - Publisher: Routledge

GET EBOOK

This volume of topical working papers makes available to teachers and to others information intended to stimulate discussion so that all educators may bring the