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Digital Consumers and the Law
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Authors: Natali Helberger
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Type: BOOK - Published: 2013 - Publisher:

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Preface --List of Abbreviations --Digital Content Markets for Consumers: Characteristics, Challenges, and Legal Context --Classifying Digital Content: Good, Ser
Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
Language: en
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Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2016-11-24 - Publisher: World Scientific

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Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many
Digital Consumers and the Law
Language: en
Pages: 317
Authors: Lucie Guibault
Categories: Law
Type: BOOK - Published: 2012-12-01 - Publisher: Kluwer Law International B.V.

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This book provides a critical analysis of how digitisation affects established concepts and policies in consumer law. Based on evidence of the actual experience
Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
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Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new
Digital Consumer Management
Language: en
Pages: 254
Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2023-10-31 - Publisher: Taylor & Francis

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Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a ho