Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a ho

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customer

Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to bu

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies

"This book explores the social impact and influence of social media on online businesses"--