This new dictionary includes over 2,200 concise, accessible, and extensively cross-referenced entries for terms regularly encountered by students and profession

Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniq

The only single source for definitions of the terms used in the media and communications field, this unique reference contains 25,000 definitions from broadcast

Equally accessible to college and high school students and the general public, this authoritative reference provides a complete listing of media concepts, figur

Provides over 2,200 entries on terms used in media and communication, from concepts and theories to technical terms, across subject areas that include advertisi