Covering all areas of modern business practice, this edition now includes increased coverage of terms and concepts. It also looks at issues such as Internet bus

This helpful resource is your one-stop reference guide to learning an array of terminology so you can impress your bosses and intimidate your peers. What in the

New legislation, an envigorated European community & Japanese dominance in the global marketplace have generated a host of concepts & regulations unknown to the

Readers discover terms used in more than 30 important business areas--from accounting and marketing to transportation and warehousing. Five handy appendices off

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy an