The development of new offerings is the engine that fuels the growth of a business enterprise. New product success is often attributed to intuition. Indeed, som

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of

What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique a