Destination Management and Marketing: Breakthroughs in Research and Practice

Destination Management and Marketing: Breakthroughs in Research and Practice
Author :
Publisher : IGI Global
Total Pages : 1214
Release :
ISBN-10 : 9781799824701
ISBN-13 : 1799824705
Rating : 4/5 (705 Downloads)

Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.


Destination Management and Marketing: Breakthroughs in Research and Practice Related Books

Destination Management and Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1214
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2020-03-06 - Publisher: IGI Global

GET EBOOK

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve
Destination Marketing and Management
Language: en
Pages: 380
Authors: Youcheng Wang
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: CABI

GET EBOOK

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic
Wine Tourism Destination Management and Marketing
Language: en
Pages: 644
Authors: Marianna Sigala
Categories: Business & Economics
Type: BOOK - Published: 2019-06-25 - Publisher: Springer

GET EBOOK

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat
Marketing and Managing Tourism Destinations
Language: en
Pages: 898
Authors: Alastair M. Morrison
Categories: Business & Economics
Type: BOOK - Published: 2023-07-31 - Publisher: Taylor & Francis

GET EBOOK

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
Strategic Perspectives in Destination Marketing
Language: en
Pages: 429
Authors: Camilleri, Mark Anthony
Categories: Business & Economics
Type: BOOK - Published: 2018-08-17 - Publisher: IGI Global

GET EBOOK

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos