By reading this book thoroughly: 1. You can rectify incorrect concepts as early as possible; after all, if you do it right in the first place, you will always g

Contains fifty design projects, providing a behind-the-scenes look that uncovers the design process used to produce the award winning end results. Each project

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The

The first Transformative Design text and resource for multi-disciplinary designers, individuals and companies seeking to understand and create transformative ch

"Fifty products from the winners of the Industrial Design Excellence Awards are deconstructed....Here are the latest products and the design heat that went into