Download or read book Letter Design in the Graphic Arts written by Mortimer Leach and published by New York : Reinhold Publishing Corporation. This book was released on 1960 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book that covers all three major sources of letter forms - type, hand lettering, and photo-process lettering - in terms of their esthetic value and their application in the graphic arts. Many advertising posters and package designs are reproduced in full.