The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circu

The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circu

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and

As more women achieve management positions across the world, it is essential to understand women’s roles in management in different countries and economies as

The book deals with next-generation entrepreneurship and aims to answer the questions of in which ways, how, through which focal directions, and by which means