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Decoding Advertisements
Language: en
Pages: 192
Authors: Judith Williamson
Categories: Business & Economics
Type: BOOK - Published: 1978 - Publisher: Calder & Boyars

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The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180
Why it Sells
Language: en
Pages: 220
Authors: Marcel Danesi
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

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Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on
Decoding Branding
Language: en
Pages: 204
Authors: Royce Yuen
Categories: Business & Economics
Type: BOOK - Published: 2021-05-31 - Publisher: Routledge

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Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavi
Analyzing Visual Data
Language: en
Pages: 112
Authors: Michael S. Ball
Categories: Reference
Type: BOOK - Published: 1992-05 - Publisher: SAGE

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This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of
Decoding Abortion Rhetoric
Language: en
Pages: 258
Authors: Celeste Michelle Condit
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1990 - Publisher: University of Illinois Press

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Condit provides a close look at how pro-life and pro-choice arguments have helped shape the development of public policy and private practice. She offers reader