The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavi

This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of

Condit provides a close look at how pro-life and pro-choice arguments have helped shape the development of public policy and private practice. She offers reader