Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and wa

Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a resu

Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking ove

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketin

Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a