The Lifebelt

The Lifebelt
Author :
Publisher : John Wiley & Sons
Total Pages : 307
Release :
ISBN-10 : 9780471498186
ISBN-13 : 0471498181
Rating : 4/5 (181 Downloads)

Book Synopsis The Lifebelt by : John A. Murphy

Download or read book The Lifebelt written by John A. Murphy and published by John Wiley & Sons. This book was released on 2001-08-08 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization. The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization. In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme. The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement. John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company. The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.


The Lifebelt Related Books

The Lifebelt
Language: en
Pages: 307
Authors: John A. Murphy
Categories: Business & Economics
Type: BOOK - Published: 2001-08-08 - Publisher: John Wiley & Sons

GET EBOOK

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of an
The Spectacular
Language: en
Pages: 323
Authors: Zoe Whittall
Categories: Fiction
Type: BOOK - Published: 2021-09-14 - Publisher: Ballantine Books

GET EBOOK

Three generations of women strive for real freedom in this startling, provocative novel exploring sexuality, gender, and maternal ambivalence, from the acclaime
Genesis of Darkness Volume 1
Language: en
Pages: 574
Authors: Vishnu Singh
Categories: Fiction
Type: BOOK - Published: 2024-11-04 - Publisher: African Sun Media

GET EBOOK

The Universe is on the brink of war and the fate of all organic life is linked to the Thirteen Masters who have not been seen or heard from in over 200 000 year
Rafaello's Mistress
Language: en
Pages: 202
Authors: Lynne Graham
Categories: Fiction
Type: BOOK - Published: 2011-01-17 - Publisher: Harlequin

GET EBOOK

A young woman becomes the mistress of the wealthy man she left broken hearted in this classic contemporary romance by a USA Today bestseller. Glory’s fantasie
Heart of the Scarab
Language: en
Pages: 186
Authors: Roma Montgomery
Categories: Fiction
Type: BOOK - Published: 2022-06-03 - Publisher: Christian Faith Publishing, Inc.

GET EBOOK

It was supposed to be a once-in-a-lifetime trip for Judith and her two sisters. As the plane circled to land in Istanbul, Turkey, it was like looking at a fairy