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Chip R. Bell--author of the popular Managing "Knock Your Socks Off" Service--presents a clear blueprint for maximizing business success by enhancing customer lo
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Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers ac
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Unlock the enormous potential of strategic partnerships You think you know partnerships, don’t you? But the nature — and growth potential — of partnership
Strategic Brand Engagement
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The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attra
Connected Strategy
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Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin