The Customer Centricity Playbook

The Customer Centricity Playbook
Author :
Publisher : University of Pennsylvania Press
Total Pages : 136
Release :
ISBN-10 : 9781613631416
ISBN-13 : 1613631413
Rating : 4/5 (413 Downloads)
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Book Synopsis The Customer Centricity Playbook by : Peter Fader

Download or read book The Customer Centricity Playbook written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2018-10-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.


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