Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone withi

This is a guide to eliminating the waste of time, money and effort resulting from poor product development. It provides product definition requirements needed a

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm nee