A strategic and operational guide to using 3D printing to drive value in the supply chain—featuring case studies and illustrated examples from across industri

Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity a

Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focus

This edited book serves to unify the current state of knowledge for 3D printing / Additive Manufacturing and its impact on manufacturing operations. Bringing to