This book offers research geared toward understanding culture and its influence on the success of global businesses. Divided into two parts that look at the lev

The book explains fundamental aspects of global business interactions and discusses cultural influences on values, attitudes, expectations and practices. Most i

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and p

Thrive in the multicultural communities where you work and live People, money, and information are flowing faster than ever across international borders, puttin

Filled with case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this bo