The most pervasive and broadest environmental factor of consumer behavior is culture. In the 21st century, globalization of trade and business, although not ent

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible

'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the s

​This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, hi

CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or p