Consumer Behavior and Culture

Consumer Behavior and Culture
Author :
Publisher : SAGE
Total Pages : 473
Release :
ISBN-10 : 9781526471598
ISBN-13 : 1526471590
Rating : 4/5 (590 Downloads)
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Book Synopsis Consumer Behavior and Culture by : Marieke K. de Mooij

Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2019-06-10 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.


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"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "