With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries wi

Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assig

With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries wi

This book describes patterns of language and culture in human-computer interaction (HCI). Through numerous examples, it shows why these patterns matter and how

This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated