WHY IS WRITING A STRATEGY SO DIFFICULT? Every organisation needs a good strategy, but it's hard to create one. Michael uses real-life experiences to guide you t

Making strategy requires undertaking major—often irreversible—decisions aimed at long-term success in an uncertain future. All leaders must formulate a clea

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie

You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but m

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and