Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented custome

Ever ask the question: "How many customers do we lose every year?" Chances are you haven't. Most businesses are so busy trying to get new customers in the front

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often exp

Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This prag

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into