Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and s

In engaging, story-fille prose, McKain explains the four cornerstones of distinction, ending each chapter with a helpful executive summary.

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a prof

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create