This book is a practical guide to market research methods and practices written for marketing professionals who need to conduct research on a budget. It emphasi

The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sour

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limite

Practical advice on marketing research for small businesses in the UK. Second edition provides more detailed sources of information and places greater emphasis