Anne Gentle's "Conversation and Community" has become the go-to reference for social media and technical communication. Her clear-eyed survey of the social medi

Conversation and Community is an examination of the speech community in an Internet 'virtual community'. Based on ethnographic research on a community of users

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join

NATIONAL BESTSELLER "A profound book.... It will break your heart but also leave you with hope." —J.D. Vance, author of Hillbilly Elegy "[A] deeply empathetic

A quick, informative and even entertaining look at what it really takes to make social media work for your business. The book, written by a pioneer in the use o