: About the Book Contemporary research in commerce and management is a rapidly growing field that focuses on developing innovative solutions to the challenges f

This book contains selected papers presented at the 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019), which was organ

Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This accele