This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians an

This book was mooted by the desire to disseminate knowledge of Islamic philanthropy to the community to help create a better understanding of philanthropy. It i

This collection offers a sample of contemporary works on tourism and its impact on the Malaysian environment, written by academics from a variety of perspective

The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic mar

Strategy Execution for Performance Excellence is a strategic book that is meant for two target groups. The first is for students studying management and busines