From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power�

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

Cowinner, 2008 Fred Kniffen Book Award. Pioneer America Society/Association for the Preservation of Landscapes and Artifacts How did people living on the early

Nobel-Prize-winning economist Paul Krugman argues that business leaders need to understand the differences between economic policy on the national and internati

Citizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nearly all of the time. Appeals to political decision-making are les