From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power�

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin

"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consum