This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scient

Smoking-related diseases kill more Americans than alcohol, illegal drugs, murder and suicide combined. The passage of the Family Smoking Prevention and Tobacco

Chemical health threats can have impacts across national borders and so may be more effectively tackled by international cooperation than by individual governme

The investment climate for firms producing genetically modified (GM) agricultural products has recently experienced considerable change, with the occurrence of