This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scient

Chemical health threats can have impacts across national borders and so may be more effectively tackled by international cooperation than by individual governme

The investment climate for firms producing genetically modified (GM) agricultural products has recently experienced considerable change, with the occurrence of

The procedure uses approaches from risk and decision analysis to identity the most relevant information; it also uses approaches from psychology and communicati

Thirty-five chapters describe various judgmental heuristics and the biases they produce, not only in laboratory experiments, but in important social, medical, a