Marketing Research & Consumer Behaviour
| Author | : P Saravanavel |
| Publisher | : Vikas Publishing House |
| Total Pages | : 784 |
| Release | : 2009-11-01 |
| ISBN-10 | : 8125914765 |
| ISBN-13 | : 9788125914761 |
| Rating | : 4/5 (761 Downloads) |
Book Synopsis Marketing Research & Consumer Behaviour by : P Saravanavel
Download or read book Marketing Research & Consumer Behaviour written by P Saravanavel and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.
