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Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox ma
The Routledge Companion to Consumer Behavior Analysis
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Authors: Gordon R. Foxall
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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illu
Consumer Behavior For Dummies
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Type: BOOK - Published: 2009-05-11 - Publisher: John Wiley & Sons

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Consumer behaviour.
Marketing
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Psychological Ownership and Consumer Behavior
Language: en
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Authors: Joann Peck
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This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci