Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Ph. D., language: Englis

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail

National manufacturer brands generally outsell private label brands in most product areas. For instance, Hoyer and Brown found that when inexperienced buyers we

The growth in private labels has huge implications for managers on both sides.