Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to n

This volume brings together an international team of authors to investigate a wide range of issues concerning the fundamental role of media technologies in shap

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Social change in the twenty-first century is shaped by both demographic changes associated with ageing societies and significant technological change and develo

It’s a core issue at the heart of elder care: while best-practice data exist for long-term care, quality of life as a concept, measure and standard for care o