Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Author :
Publisher : IGI Global
Total Pages : 428
Release :
ISBN-10 : 9781466665965
ISBN-13 : 1466665963
Rating : 4/5 (963 Downloads)

Book Synopsis Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by : Bowen, Gordon

Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.


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