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Language: en
Pages: 0
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Type: BOOK - Published: 2016 - Publisher: Business Science Reference
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' us
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2011-12-19 - Publisher: John Wiley & Sons
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current
Language: en
Pages: 337
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Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Language: en
Pages: 1865
Pages: 1865
Type: BOOK - Published: 2021-05-28 - Publisher: IGI Global
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine
Language: en
Pages: 338
Pages: 338
Type: BOOK - Published: 2016-02-02 - Publisher: IGI Global
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies