Related Books

Competitive Social Media Marketing Strategies
Language: en
Pages: 0
Authors: Gordon Bowen
Categories: Internet marketing
Type: BOOK - Published: 2016 - Publisher: Business Science Reference

GET EBOOK

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' us
The Social Media MBA
Language: en
Pages: 248
Authors: Christer Holloman
Categories: Business & Economics
Type: BOOK - Published: 2011-12-19 - Publisher: John Wiley & Sons

GET EBOOK

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

GET EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Language: en
Pages: 1865
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2021-05-28 - Publisher: IGI Global

GET EBOOK

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine
Competitive Social Media Marketing Strategies
Language: en
Pages: 338
Authors: Ozuem, Wilson
Categories: Business & Economics
Type: BOOK - Published: 2016-02-02 - Publisher: IGI Global

GET EBOOK

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies